Jose Henrique Borghi is the face behind the popular Open Smile campaign by Fini. Fini hopes to turn a bad mood into a good one with every product their consumers buy. And Jose Henrique is making this vision a living reality.Jose Borghi is the CEO of the Brazilian Ad Agency, Mullen Lowe. A career in Brazilian advertising was not something Jose pictured as a child. Jose Henrique discovered his passion in advertising at theater exhibition hosted by Cannes. The exhibition was a competition between Ad creators, all hoping to win the Cannes Award. Little did he know he was going to win the Cannes award himself years later.

After launching Mullen Lowe Brasil, Jose dived head first into his passion. One of his successful advertising campaigns is Mammals of Parmalat. Jose Henrique Borghi dressed children in animal costumes. He filmed them singing along to great Brazilian Country hits like ‘It is the Love’ by Luciano and Zeze di Camargo. This campaign remains one of his iconic works in Brazilian advertising.Jose Borghi creates ad campaigns that leaves an impact and urges the consumer to take action. It is because of this unique quality that Fini took him on board for their new Open Smile campaign. Fini is the largest condiment manufacturer in Brazil. They have candy stores in 80 countries.

Fini is taking a new direction by promoting a smile in every pack of candy they sell. The Open Smile campaign is both an online and offline campaign. Jose Enrique is in charge of the offline campaign. He currently has over 7 ad films airing in Paid TV and movie theaters.Jose’s Open Smile films put people in everyday situation. It could be a good or bad moment that deserves a Fini candy. Fini condiments will turn a bad mood into a good one, and a good one to a better one. This is the theme of Jose Enrique’s offline campaigns, and it is definitely working. If you want to read full article : Click here.

If someone were to think of a real-life Don Draper, Jose Borghi is one man that comes to mind. Jose is a person who has made quite an impact on the world of advertising through his incredible amount of creativity that he puts in the campaigns he heads, coupled with his exceptional leadership skills. Jose currently serves as the CEO of Mullen Lowe, a Brazilian advertising agency which is known to produce some of the top and most memorable ads in the country. Jose ran Mullen Lowe with his business partner and trusted College, who merged their companies together. Jose initially used to run his advertising company called BorghiErh. The company was one which was started solely by Jose Borghi himself without the help of anyone else in the field. Jose built the company from the ground up and in the first few months of commencing the operations, landed huge clients.

In the past, before starting up his business, Jose worked with numerous top tier advertising companies, some of which are still known as the best in the world. He began his career in the field of advertising when he took on a job at Ogilvy and Mather, where he served as a copyeditor. This was Jose’s initial venture into the world of advertising, something that would help him in the years to come. He then went on to work at Leo Burnett where he quickly climbed the ranks and became the CEO of the Brazilian division of the agency. Because he had been employed with and impressed so many big clients through the course of working at these two companies, Jose was able to get his previous clients to transfer over to his business after its establishment and more information contact him.

Jose has won numerous awards for his creativity and all the ads that he has created through his career, including the prestigious Cannes Lion award for ad of the year in 2001.

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