With a career straddling over four decades in the radio broadcasting industry, Norman Pattiz possessed the larger portion of prosperity in the industry having served in different leadership positions. He carried out the roles in a number of the prominent media houses in the United States of America.
He was appointed by President Clinton in the year 2000 to work at the Broadcasting Board of Governors of the United States of America. Two years later, President appointed him again. While serving in this position, he was tasked with supervising all US non-military broadcasting services. Such included “Radio Free Europe,” “The Voice of America,” and “Radio Liberty” many others. He is also recognized for beginning the America’s Arabic language radio as well as television.
As a result of this notable attainment, Pattiz has gotten several awards. Among them is from Library of American Broadcasting and is known as the 2009 Giants of Broadcasting Award. In the course of the same year, he also was inaugurated into the National Radio Hall of Fame.
This is in addition to serving at PodCastOne as the post of the Executive Chairman. Before this, he also had experience for having worked as a consultant at Westwood One Inc. since the year 2010. He is also acknowledged for establishing Westwood Inc. earlier on in the year1994. This happened before his service as the President of the Broadcast Education Association.
On 9th February 2017 Norman and Mr. Tom Webster, the Edison Research Vice President of Strategy, proceeded to broadcast the pathfinding study on pre-and post –campaign type lift for podcast publicists. The study aimed at understanding the effects of advertisement towards the five top customer brands in the US.
This is after having the advertisement of their brands facilitated by podcasts. Three distinct studies had been done by Edison Research in the year 2016. The study made it vivid that improved sales as well as a good welcome to new products due to the advertisements. Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/
According to Bloomberg, Norman Pattiz commended the PodCast advertisement designs as conflicting to the old advertising styles. He attributed to increasing the brand cognizance of certain products in the marketplaces to podcast technique of publicity. The study was aided by the partnership of PodcastOne together with the five leading brands.
According to Mr. Webster, both the pre-campaign and post-campaign training assisted them to establish definitive deductions of the way podcast advertisement detained the key to the improved alertness of products.